Cricket club sponsorship proposal: what to include, with a free outline
Updated
The short answer
A good cricket club sponsorship proposal tells a local business who the club reaches, what it would get at each tier, and what it costs, on a few clear pages with your real numbers rather than a generic template. Include the club's story, your audience and reach, two to four packages with prices and benefits, proof from current sponsors, and one clear way to say yes.
What a business wants to know
A local business owner reading your proposal is asking three things: who will see my name, what exactly do I get, and is it worth the money. A proposal that answers those quickly beats a long one about the club's history.
Use your own numbers where you have them: how many members and families, how many people your posts reach in a season, how many home games and events. A business can check a real number; it can't check "great exposure".
Free proposal outline
Copy this outline and fill in your club's details. Keep each section short.
- 1. Cover: the club's name and crest, the season, and the business's name (a proposal addressed to them reads better than "Dear sponsor").
- 2. About the club: two or three sentences on who you are, how many teams and players, juniors and seniors, and the community you're part of.
- 3. Who you'd reach: members, families and supporters, how many follow the club's social media, and your measured reach last season if you have it.
- 4. Packages: two to four tiers, each with a price and a plain list of what's included (logo on match-day posts, signage, shirt, website, events, a player sponsorship).
- 5. What it looks like: their logo mocked up on a real post, a fence banner or the playing shirt.
- 6. Proof: a short quote or two from current sponsors, with their permission.
- 7. Reporting: what you'll send them during and after the season, such as an exposure report showing where their logo appeared and how many people saw it.
- 8. Next step: one way to say yes (reply, sign online, or pay by card) and who to contact at the club.
Common mistakes
- Too many tiers. Two to four is easier to choose from than eight.
- Benefits you can't deliver. Only promise what the committee can actually do every week.
- Vague reach. "Thousands of people" is weaker than last season's measured figure.
- No price. A business can't say yes to a package without a number.
- No follow-up. Send the proposal, then follow up within a week.
Where Morrie fits
Morrie builds a club's proposal from what it already has: your brand story, tiers and benefits, your real cards and their real reach, so there's nothing to retype. Each proposal is a shareable link and QR code, emailed proposals carry it as a PDF named for your club and the business, and a prospect portal can show the business its own logo on your cards, a fence banner and the shirt, with a package builder and a live price.
Sponsor logos on cards and the sponsor exposure report come with every plan. Tiered proposals, the prospect pipeline and the nearby-business map are the Sponsor Prospecting (+$479/season, add-on, on top of any tier) add-on.
How to make a proposal in Morrie
- Set your tiers, wording and brand once a season in People → Sponsorship → Sponsorship settings.
- Add the business as a prospect, or find nearby businesses on the map in People → Sponsor prospects.
- Create the proposal from the prospect's page. It pulls in your tiers, benefits and real reach.
- Send it from Morrie, Gmail or your email app; the proposal goes as a link and a PDF.
- Follow up when Morrie flags that they've opened it, and send the agreement or invoice when they say yes.
Common questions
How long should a sponsorship proposal be?
Short enough to read in a few minutes: a cover, a page on the club and its reach, the packages with prices, and how to say yes. Detail can follow once they're interested.
Should a proposal include prices?
Yes. A business can't choose a package without knowing what it costs. Give each tier a price and a plain list of what's included.
Where do we get reach numbers if we've never measured them?
Start measuring this season. Facebook and Instagram report reach for each post, and Morrie collects it for every card that carries a sponsor's logo so the exposure report has real figures by renewal time.
